With 2024 ending and welcoming in the new year, let’s take a look back at all that was achieved in the last year.
2024 was an interesting yet slow year. I am sure many of you reading this might feel the same. Interesting because of some new developments & film opportunities that came my way, yet slow due to how the industry as a whole seemed to have pumped the brakes on commercial and film work. Confusing, I know.
So, whilst I saw some of my newest car commercial work being displayed throughout South Africa on billboards, YouTube ads and National TV during the first two months of the year, I also saw a massive empty spell through the middle of the year.
I am not complaining… I am happy to have these quiet moments. This is where I am able to step back and recharge. Learn new skills. Start new challenges for myself. Which is precisely what I did for the second half of 2024. I’ll be sharing more on what I have been up to soon, but for now lets have a look back on 2024 with regards to film work and my other passion, racing.
In the later half of 2023 I was asked to pitch for the new Lexus RX450h+ campaign. Naturally I jumped at the opportunity. I was up against some of the biggest Commercial houses in the country. I can’t say I was nervous going in to this pitch, but I have also been blessed with an incredibly ability to withstand pressure. Maybe I am just naive. Ignorance is bliss as they say.
Shooting commenced on November 18-19th of 2023 and post production went on into the Christmas break, with us getting final approval and delivery of the ad in January of 2024.
As mentioned above, the campaign took flight over the first couple of months of 2024 and it was great to see the amazing hard work that my talented team and I were able to do for Lexus and M&C Saatchi Abel.
With 2024 closing up shop and 2025 now here, I’d like to reflect back on all the great moments I experienced on track with the BMW car club and the M Performance race series held here in Johannesburg South Africa. It was a great year of racing and I was fortunate enough to make some new friends along the way.
